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<JournalTitle>ELECTRONIC JOURNAL OF SOCIAL AND STRATEGIC STUDIES</JournalTitle>
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<Volume-Issue>Volume 5 Issue 3</Volume-Issue>
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<IssueTopic>Multidisciplinary</IssueTopic>
<IssueLanguage>English</IssueLanguage>
<Season>Dec 2024-Jan 2025</Season>
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<Year>2025</Year>
<Month>01</Month>
<Day>31</Day>
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<ArticleType>Sociology</ArticleType>
<ArticleTitle>Role of Mass Media in Women’s Empowerment: special focus on digital media</ArticleTitle>
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<ArticleLanguage>English</ArticleLanguage>
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<FirstPage>493</FirstPage>
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<FirstName>Zeba</FirstName>
<LastName>Salam</LastName>
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<DOI>10.47362/EJSSS.2024.5307</DOI>
<Abstract>Abstract With the advent of technology and globalisation, the usage of mass media, especially social media, has grown sporadically. This paper will discuss how mass media has led to women__ampersandsign#39;s economic empowerment, which has helped establish gender parity, challenge stereotypes, and help women’s voices be heard. Mass media, especially social media, has helped encourage women’s entrepreneurship. With the use of social media like YouTube, Instagram, Facebook etc, women showcase their talent for cooking, dancing, singing, and doing freelance journalism; it helps them to show their creativity; they have used social media platforms for advertisement and to sell their products, which has helped many women entrepreneur start-ups whether it is related to Beauty brands, Clothing, or Ed-tech, social media has helped them to grow into Unicorn companies. These have eventually helped them to be financially equivalent to their male counterparts; it has also helped in the thriving of small and medium businesses. The paper aims to see how social media has helped increase women__ampersandsign#39;s visibility in the workplace from being present in their comfort zone and whether it has actually helped in the economic upliftment of women. This paper is based on a qualitative approach for which we will critically analyse the primary and secondary data. However, challenges and drawbacks in using social media exist that cannot be avoided; in this paper, we will also discuss the main challenges women face in using social media and the necessity to create a safe digital space for business growth. Thus, this paper will also analyse social media__ampersandsign#39;s positive role in women empowerment and gender equality.</Abstract>
<AbstractLanguage>English</AbstractLanguage>
<Keywords>Keywords – empowerment, gender parity, imperative, financial, independent</Keywords>
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<Abstract>https://ejsss.net.in/ubijournal-v1copy/journals/abstract.php?article_id=15562&title=Role of Mass Media in Women’s Empowerment: special focus on digital media</Abstract>
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<References>
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