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<JournalTitle>ELECTRONIC JOURNAL OF SOCIAL AND STRATEGIC STUDIES</JournalTitle>
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<EISSN/>
<Volume-Issue>Volume 5 Issue 3</Volume-Issue>
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<IssueTopic>Multidisciplinary</IssueTopic>
<IssueLanguage>English</IssueLanguage>
<Season>Dec 2024-Jan 2025</Season>
<SpecialIssue>N</SpecialIssue>
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<IssueOA>Y</IssueOA>
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<Year>2025</Year>
<Month>01</Month>
<Day>31</Day>
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<ArticleType>International Relations</ArticleType>
<ArticleTitle>Understanding Public Diplomacy Strategies of Small States: A Case Study of Singapore</ArticleTitle>
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<ArticleLanguage>English</ArticleLanguage>
<ArticleOA>Y</ArticleOA>
<FirstPage>475</FirstPage>
<LastPage>492</LastPage>
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<Author>
<FirstName>Lakshmi Priya</FirstName>
<LastName>Vijayan</LastName>
<AuthorLanguage>English</AuthorLanguage>
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<CorrespondingAuthor>N</CorrespondingAuthor>
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<DOI>10.47362/EJSSS.2024.5306</DOI>
<Abstract>In an international system that is highly influenced by the actions of major powers, small states find their niche by employing methods through which they can highlight their areas of expertise and build a positive image amongst the foreign public. Public diplomacy increases the visibility of these small states on the international platform and helps in attracting foreign investments and support. Small states engage with the public of other States using various features such as culture, food, diversity, tourism, health, etc. Despite the smaller geographical size and lack of natural resources, a small state like Singapore has a good standing in international affairs because of its ability to reach a wider foreign public and build the image of an economically sound and business-friendly country. Even without a natural tourist spot of attraction, the country has been successful in establishing itself as a major tourist spot through manmade tourist sites, and extravagant infrastructure. Singapore uses ethnic diversity, city diplomacy, sustainable development models, innovation, efficient biomedical research, etc as strategies through which it can communicate with and influence the foreign public. The paper aims to explore how small states practice public diplomacy and the strategies employed, analyse the public diplomacy strategies of Singapore, and assess the impact of these strategies on Singapore’s image-building.</Abstract>
<AbstractLanguage>English</AbstractLanguage>
<Keywords>Public diplomacy,public diplomacy strategies,small states,Singapore,city diplomacy,health diplomacy,image building of states</Keywords>
<URLs>
<Abstract>https://ejsss.net.in/ubijournal-v1copy/journals/abstract.php?article_id=15564&title=Understanding Public Diplomacy Strategies of Small States: A Case Study of Singapore</Abstract>
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<References>
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